Tony Robbins – How To Raise Your Standards (Tony Robbins Motivation 2022)
Let me just give you five quick items to make sure that you get the maximum result real simple i'm going to real quick because we got to finish the difference in people the difference in performance the difference in the final result the outcome.
Is it usually depended upon skill is that what makes one person better than other yes or no how many seen someone with unbelievable innate skill get wiped out by an athlete a person a business individual who clearly had less skill how many seen this happen say i it's our ability to maximize.
We said on day one leaders or transform organizations you want to grow this company you want to transform this company leaders do it a leader doesn't mean everybody else follows you it just means that you have a higher what.
A higher standard than anybody else does will make you the leader is when you have a higher expectation not of other people anybody can do that of whom of yourself so if you want to know what does it take to take things the highest level what's going to take to change my.
Business permanently not temporary you can go home and you can install some of these strategy skills tactics tools insights and see a significant change but if that change is going to be a lasting company of value that keeps growing then the things you've learned here have.
To become the standard for your organization not something you did for a period of time whenever you look at somebody and say why are they more successful anybody else it's always because of step one they've raised their standard if you go back home.
And you want to change your life in any way personally professionally or your company as boring as it sounds as stupid as an innate it sounds you might say i spent all this time this energy this money and you're going to tell me to raise my standards yes because even though that's not sexy.
It is the only thing that creates lasting change you want to diet and you can lose weight but what will that person eventually do they'll go where back unless they raise their standard now that sounds so trite and stupid and positive thinky or old.
School but the truth is it's the truth so maybe i can language it in a way that's more compelling to you or more simple what does it mean when we say raise our standards it means you turn your shoulds in the must the difference in people is that they turn their shoulds into.
Must the things that you used to say i should do you do your shoulds when it's convenient when it's comfortable when it goes your way but when something is a must not to other people but a must to you do you find the way to get it done yes or no so.
The difference in people is what's their muscle in other words for that is what's their standard every person this room right now our bodies are a reflection of our physical standards they are not a reflection of our desires many most people have a desire for more.
Energy or a better body or stronger body or more fit body we don't get our goals we get our musts the ones that are the must become how you are and guess what it shows up in your rituals when it's a must you have different rituals different things you do.
Consistently when you must have your body a certain way then you should or you'd like to or you want to how many thought i'm talking about here say i so whether we want it or not the only way to change your body long term is change what the muscle is for you now i'm not telling you what it should.
Be who the hell am i i'm just saying maybe it's time for you to take a look because many times you set the standard a long time ago or you lost the standard completely because most of us base our standards by our environment who you spend time with is who you tend to become.
So if everybody around you is gaining a little weight or everything around you is you know constantly tired after a while even if you have high energy you don't want to make fun of them or tease them or make them feel bad so gradually subconsciously you lower your own saturn just a little bit and that little bit is that old metaphor.
Overused but true you take a frog and put them in boiling water what they're going to do jump right out but if you put them in and turn the water up real slowly over time it'll boil to death that's most people's lives isn't it it's usually because you haven't.
Remembered the power of who you spend time with who you spend time with us who you become so when you want things that's great about this five days is you found people from all over the world who are all absolutely committed to go day and night night and day literally sometimes with food sometimes without.
But whose standard was i'm here to maximize who i am what i'm about what i'm going to take home what i'm going to create that raises your game remember play against somebody you're better than your skill is going to go down play against someone better than you just to.
Stay on the court the game has to go up want to change your life raise your standard want it raise your standard the most get around where it's better surround yourself with people playing the game much higher than you are so just to be around them your game has to rise that's part of what we try to do we come.
Into a company we create that by raising the standard amongst them or you got to do it by yourself but you got to do it how many agree with me on the say i and it starts with whom starts with us so raise the standard i remember when i met michael jordan for the first time and while he was still with the bulls.
I asked him i got a chance to do some coaching a bunch of people and i think i introduced him because of this and i said michael i said how is it you do this you're the best that's ever lived at this stage got that same question wayne gretzky interesting wayne gretzky i read.
Someplace and he gave me the same answer i asked him the same thing you're not the fastest you're not the strongest you're not you know you don't how is it you're the great one when you're not the fastest the strongest the quickest he said well tony i appreciate the compliment but he said i think one of my.
Advantages is most people skate to where the puck is and i skate to where the puck is going the power of what anticipation he knows the pattern with jordan his standard was i asked him he said you know tony everybody you know i said what makes you the best is it natural ability is it talent is it skill.
Is it god given is it strategy what is it he said tony i think i can say this to you without it saying like hyperbole he said i have got unbelievable natural skills but he said study my history and you'll know why i am who i am i did not make the high school varsity.
Team when i was a sophomore in school high school i got cut he said i had a lot of natural talent but the greatest gift of my life was a coach who said you're not on the team and i looked at him like laughed at him i said you got to put me on the team the most talented guy out there he said no you're not he said you have a.
Lot of natural talent but you have no heart no absolute commitment no real drive you're not on my team and it just crushed him and finally he negotiated he said look you want to be on my team next year simple meet me every morning before school for a one-on-one practice and.
I'll take this raw talent and i'll teach you discipline i'll show you how to raise your standard and if you show up the whole year i'll guarantee you a spot next year and if you don't probably the same outcome's gonna happen when you try out next year you couldn't believe it and guess what most people know michael jordan got up.
Every morning and drilled and drilled and drilled and didn't get to be on the team and next year he's on the team he was not only good he was great guess when his career exploded when he lost again championship to detroit and he was on the bus he said he was crying in the back of the bus physically.
Crying pissed off at all the other players they hadn't done their job and something inside of him snapped and realized crying whining blaming everybody else is not the problem i need to raise my because he realized that's what did it for him originally you know what he did that year he lifted.
Weights like never in his entire life he decided he was gonna dominate every person every person every floor every place every spot in the country he's gonna be stronger than anybody he practiced like he'd never practiced in his life and oh by the way he won how many nba championships.
How many in a row three retired came back and went how many in a row three never anybody in history would even dream of such a thing especially after retirement that's the power of raising your standard but guess who he competes with michael.
Told me one time he goes tony if i competed with other people i wouldn't be who i am he said my competition is with the best i can be they're trying to compete with me that's why i beat them because they're competing with where i am but i'm competing with where i can be.
Think about that mindset i think how your life would be different if you raise the standard what you expected from yourself now your people yourself to that level how things could shift it's all about changing your shirts from us it's all about going back and saying.
This is how it's going to be it's like when garyvee was here and he was guys are saying man i'm working so hard man i work from nine to six he was yo what are you doing from eight to two eight pm to 2 a.m that's when you master your craft i always say to people it's what you practice in private that you'll be.
Rewarded for in public people say oh my god you know you have this great ability this great skill they didn't see all the hours this class this course i know tons of the stuff like the back of my hand but if you talk to my team who's exhausted they'll tell you we're up to 4 a.m.
Almost every night to be able to figure out how to provide for you a life cycle and get it to be real so you can think about nike and i'll give you accurate information about when did they really get to young adult when they fall down we had to make phone calls read financials do all kinds of stuff we did all that stuff we're doing.
All these things and we've accomplished so much and i figure how to make it even better that level of commitment is what makes you great at what you do and gives you that little edge that makes you stand out from everybody else and that standing out is what makes somebody absolutely own an industry or.
Brand themselves like nobody else in the world that process is what this is about raise your standard when you got to go home you got to say where are we going to raise the standard what am i going to take that's been my should and make it absolute must where are we going to do that as a team and how are we going to pull it off now who here is ever by the.
Way your income right now is a result of your standards as well it's not the industry and it's not the economy who here is making more money today than you made 10 years ago let me switch our hands how many feel like it's not enough today.
Let me show hands and how could that be real estate's so cheap now computers are cheaper than they were then you get so much more for your money because once you achieve a level who knows what happens you immediately you close the gap you create a new gap that's because that's what makes us grow.
Who's willing to go back to where you were 10 years ago not many some of you you would because it's gotten worse in the last 10 years for you but the majority there's no way see once you're fortunate enough if you don't like cleaning house once you're fortunate enough to have somebody clean.
Your toilets you will not be doing that again unless you like that you'll find somebody who loves cleaning toilets and you'll pay them handsomely because now to go back and do that once you've had the privilege not having to do that it's a different game it's a gross metaphor but who gets what i'm.
Talking about here say i once you have a must you find a way to get to it every one of you this room is earning what you must earn not a dime more don't get me wrong you might have big goals big desires but it's not a must for you because even the economy crunches if.
It's a must you will find the way how many agree with me on this say i see when it was a must for me to get at one level i did i remember right it was a must for me to finally make a million dollars a year i had my son jerick going to be born i swore i would never have a child unless i was financially set and i wasn't financially set.
And he was on his way i went from 38 000 a year to making a million dollars a year in the next 12 months that was all bs in my head i thought all my growing up all the pain was because my parents fought because there was no money they would have fought anyway because i believed that though i raised.
The standard made it happen and i made a million dollars a year for seven straight years even though i built five more companies even though i was helping more people i made the same amount of money guess why that was my must at some level above that seemed greedy.
That wasn't like i had this incredible lifestyle i owned a magical home i had this place called the del mar castle overlooking the ocean in del mar california but i was on the road staying at the ramada inn in milwaukee with shag carpeting and smelly you know dead animals on the wall on my birthday and my maid she's back at home in the.
Castle going oh mr robbins happy birthday i can't help thanking you it's so wonderful oh mr robbins it's so beautiful here i was sitting on the jacuzzi overlooking the ocean oh yes oh i've lost 22 pounds i can't tell you it's been so amazing i get on your stairmaster and i watch oprah i love your gym mr robbins.
And i'm thinking she's got a multi-million dollar lifestyle how many can relate to this in some way right so i went from 38 000 to a million because i changed my income it became an absolute what it was nothing about money it was about growing.
Because i knew to make more i'd have to help more people i'd have to expand and i came to this goal i wanted to feed all the people in san diego that were homeless first my goal was a third of the homeless people then my goal was everybody i said if i go from 38 000 to a million i should go from a million to three.
Million in three years and i did it in 12 months i found the y i found the reasons i got a different rpm but it became a must for me not a you're meeting your muscles my friends maybe it's time to change your muscles some people's muscles survive some of those muscles be okay some.
People must just have freedom some people's muscles have more than he could possibly spend some of those musters take care of everybody around them whatever your must is you're going to get it when you leave here get clear on your must or raise your what step two real fast i'm gonna do it real fast who here's ever raised the standard.
And you get out there you go i'm gonna go do this and i'm committed i'm gonna change this i'm gonna make that happen i'm gonna lose 50 pounds i'm going to take my company the next level and you're all excited and then also this voice in your head goes who are you kidding who's never had one of these raise your.
Hand say i so once you raise your standard you got to get certainty behind it you can sustain it and that means you got to change your limiting beliefs you got to change your limiting beliefs and who has limiting beliefs by the way who everyone does so you got to become aware.
Of it and you got to destroy it now how to do that honestly if you've been to the ubw you know how if you haven't come join me in san jose or someplace else and who has living beliefs by the way who everyone does so you got to become aware of it and you got to destroy it.
Now how to do that honestly if you've been to the ubw you know how if you haven't come join me in san jose or someplace else and come through the experience when you change your limiting belief everything changes because as you believe so is it done on to you if you believe you're right you believe.
You're wrong you're right because whatever you're certain about you find a way to support it i always teach people exercise try this and if you know it do it fresh look in this room real fast for everything that's brown in this room and give you a test what's brown quick look for brown look for brown look for brown brown hair.
Brown clothing brown close your eyes tell me everything you saw in this room that's red raise your hand if you see more brown and you have been red and say i open your eyes now look for red look for red look for red look for red look for red look for red look everywhere for red look for red.
Raise your hand if you found more red this time raise your hand say aye why because you're looking for it because whatever you focus on you'll find in fact you'll find stuff that's not there how many saw beige called it brown just to feel successful how many saw burgundy called it red just.
To feel successful see once you believe something is a certain way out of your need for certainty you'll change things to meet that belief let me show you in two seconds flat while the rich get richer and the poor get poorer i call it the success cycle real fast draw yourself four squares put.
Them up on the screen here you'll see as we do this take a quick look you'll notice you've got the word potential up in the left-hand square up in the right-hand square is the word action bottom right is the word results bottom left is the word belief.
Or another word for that would be a sense of certainty potential action belief results and notice there's arrows in a clockwise fashion where they just keep feeding each other over and over and over again so again it's potential action results belief or another word for that would be.
Certainty now do you ever notice how rich people tend to get richer and poor people to get poor and i don't just mean rich in financial terms i mean people that are rich emotionally should notice that happy people tend to get happier and depressed people tend to get more.
Depressed how many found this to be true say i it's because the power of momentum and what i'm about to show you so let me show you something here what's the potential of any human being you tell me quick unlimited do most people's results reflect that true potential yes or no.
No way why because most people aren't taking enough what but is it possible to take a lot of action and still get lousy results what if you've got a salesman that works for you and they walk out and they knock on a hundred doors and they say you wouldn't want to buy anything from.
Me would you or they don't say that verbally but they say it non-verbally is that going to affect their results yes or no so it's not enough even to take enough action because when we believe it's not going to work or we're uncertain.
Does that affect how much of our potential we tap yes or no see if you don't think it's going to work you're not going to put out a bunch of your energy when you think it's going to fail and by the way when you're not sure you tap a little potential do you take little or a lot of action when you're not sure when you think it's not.
Going to work you take massive action or little action now when you take little potential with little action what kind of results you get little lousy results and when you get lousy results what does that do to your belief you go see i told you it wasn't going to.
Work told you it was a waste of time and then by the way when you have less belief how much more potential you take more less if it's possible you tap less potential more or less action.
Less and what happens to your results they get even what and now they got worse results was that due to your belief and by the way now you see the current economy isn't it true everybody out there is going oh my god the results are so bad it's going to.
Get worse in the future so i better pull my horns there's less potential so i'm not going to push as hard i'm not going to take much action oh my god i'm getting lousy results with a little potential action oh my god it's going to get worse that's what creates a recession depression whatever you want to call it.
How do you change that by the way can it work the opposite direction what would happen if something inside you gave you so much certainty inside of you that you felt absolutely certain that recession was your friend that the worst economy for you was the greatest time on earth and all you got to do is manage your state and apply.
Your fundamentals and immerse state coach so you don't get off the target keep taking action and you can own your business and you go to other people's businesses how many believe that by the way now say i when you have that kind of certainty are you going to use more of your potential when you go home or less which one my.
Friends are you going to take less or more action when you are certain and you use lots of your potential with massive action what kind of results do you get massive action gets massive results what kind of belief do you get now when you get better results.
You go home you use your core store you go home you take one of these techniques you get a different response you go home and you stimulate a new source of profit or income you go home and you add a service you want to do anything and it works you bring costs yeah it works now by the way at home x.
We went in there thank god we went in there because they took our stuff and it looked like it wasn't working do you remember that because some people there didn't want the change to happen so we had to dig in and find it was working we knew you can't.
Take action you can't sell that feed and reap nothing so we uncovered what was really going on you have to watch for the same thing depending on the size of your organization but bottom line when you get great results belief gets stronger now you're totally certain are you going to use more or less potential my friends.
Which one more you're going to take even more what get even greater what even more certainty and now what happens to your business now you have a different momentum and so your economy does not have to reflect the economy you get to create your economy.
You get to decide whether you freeze to death or ski or snowboard it's winter but you can have the best time in your life it could be a sunny beautiful magical time but what you got to do is you got to manage this process in order to do it you got to change your limiting beliefs and this week has been about doing that.
By giving you so many tools and examples you'd be immersed but i promise you when you go home all this is going to be tested a because all the stuff that's waiting for you after being gone for five days b all the people there you work with their limiting beliefs whether you have one.
Employee or two because you're a you know army of one or two people or whether you've got 10 000 and so you have to be able to implement this by the way is i'm going to sell you bring us in if we can help do you think we could help yes or no yes or no bring us in we'll do it or get your team.
Together and find a way to make sure this momentum goes in the right direction make sense this is the must if you have this high standard but you don't really believe because the momentum's in the wrong direction having the tools will be worthless.
That's where certainty that's where everything else we teach that's what i do in my events that's what you guys have been there before that's what you got to bring to the table what are the five keys for integrating this number one you gotta go home and raise your what come on guys raise your what.
Which means turn your shoulds into step number two you gotta go out and change your limiting what find anything that's limits you and destroy it what's the fastest way to destroy it you can do it very quickly by producing the results in your mind over and over again or why do you think i get people to walk on.
Fire because they think it's impossible when they walk in this fire mentally you might say oh i can do it but when they get in front of that fire and it's 2 000 degrees burning hot coals it gets their full attention and suddenly they have a state change and when you get yourself in a state.
Where you can storm through fire it's not about fire walking the state you're in to get yourself to walk across fire is the metaphor for anything that used to stop you the fire of your life and by the way when you cross fire and you're on the other side doing something you once thought was difficult or impossible.
It's that easy your brain goes what else can i do that i thought was impossible it's unbelievable it's not intellectual it's emotional plus after fire walking cold calling is not a problem you get the idea ladies and gentlemen all right so what we're really talking about here is changing your beliefs now here's the third key.
If you're going to get maximum results you got to model what works we brought you for five days and nights here models of what works go back and get them now here's where the challenge is how many got tons to do in your normal.
just the things to do when you go home oh my god a lot to do say aye how many have a lot of outcomes you got to go after say aye how many of the same amount of time you.
Had before say i so in your business if you need something to get done you get it done because it's an absolute what or you hire someone to get it done hire us hire someone else get somebody inside but are these things you're going home with muster shoulds which one.
Do whatever it takes you say i don't have the money you know the money not to forget us hire somebody as an individual who knows what they're doing and put them in there leverage yourself the only way you're going to get the game bigger is by taking a little bit of what my friends risk but that means get yourself some.
Resources be resourceful enough to get the resources what's great about this what is this opening what is this creating what's possible what have i not seen this is going to make me see what have i learned from this what can i learn from this.
What am i willing to do to still have it the way i want that's the fourth step you get you intensify and you innovate and then there's a final fifth step and that fifth step is really simple my friends and that is step up and give.
Step up and give more than anyone else could possibly expect the ultimate transformation happens when you stop trying to get you start to give whenever you're at your best you're giving i remember so vividly driving in my car my volkswagen bug.
And i was struggling and i was 19 years old i was driving on the freeway and saying gabriel valley the 210 freeway i'll never forget and it's midnight and i'm frustrated i felt like i tried everything i had these big hits like the one you just saw.
And nothing was going my way and i was frustrated and i kept thinking how come i'm not getting what i want and all of a sudden it just hit me on the freeway i pulled over the side it was almost midnight no cars really around grabbed my journal i wrote i still have the journal to this day when i was 19 years old full page and i wrote the.
Secret to living is giving and i realized why i wasn't doing well because i all focused about what i wasn't getting i was not focused on what i was not giving and the whole game changed.