The Mindset of Highly Successful People – Gary Vaynerchuk | Motivational Speech
you want to know what most people’s
vulnerability is I the reason I always
win every time I enter something else
it’s what can I do for you and not the
person that has 11 million just the
person that’s right next to me because
karma and doing the right thing and
kindness and being a human
always wins in the end always it does it
does because because what you don’t know
is the person next to you may have 48
subscribers but his aunt run and
everybody here’s jockeying and
overthinking and politicking in their
head all from a selfish place and all
the magics sitting in the doing the
right thing saying hello being patient
but most of all the thing that will
speed you up in the thing that you want
to accomplish no question is you’ve got
to become religious about your audience
like you have to become religious about
your audience like guys honestly
straight up if you’re sitting in the
crowd right now it’s unacceptable for
you not to reply to the comments you get
on your content I don’t know how
honestly like it like I’m just
gonna go that literal with it I don’t
like to do definitive things because
that’s just not how life is but I’m just
comfortable going there it is actually
fundamentally grossly negligent and
unacceptable for you to be in a place
where you do not reply with a thank you
or a heart or a meaningful you read it
and you meaningfully wrote something
back to every single comment you have
right now in whatever limited that is
because those seven people are
disproportionately the reason you’re
gonna get 17 and yet you’re so worried
about getting the next 10 that don’t
know you you’re giving no love
to the seven that decided to watch your
horseshit it’s called audacity the
number one thing I see in the creator
space the number one thing is audacity i
I don’t think anything I’ve accomplished
up to today means anything all the good
keynotes I ever gave as soon as I was
sitting back there like I have to
destroy this because if I don’t
then this is the beginning of the end
you’re only as good as your last at-bat
and you know I am
very thankful and I’m aware I’m not
delusional that I have something to say
and it resonates and it works but it
doesn’t mean I ever take it for granted
and I also know how I got here and I got
here and the number one thing that I
loved about so I realized something nine
months ago or so I was like now I
know why this is working I only give
advice that I did I only give advice
that I did I don’t guess you know how
things happen for me and other people
that I see but specifically for me I can
speak for me I replied to every
person and that meant something I
created context a very different thing
happens when somebody watches some of
your leaves a comment and you roll
in and say thank you the depth of that
relationship goes much further and you
know so I just listen I just think
people are in here or audacious like who
the are you to not take 17 minutes
when you have nine Watchers to
say thank you and who you are is and
again obviously I don’t know everybody’s
individual thing but this is the
collective entire space forget about
this conference the creator community of
influencers and creators vloggers and
Instagram like when I look and I spend
by the way just so you know what I do
with my time at this point I basically
read comments still to this day less I’d
read mine but I spend an enormous amount
of time if somebody hits my radar
reading the comments like Tanner or Sean
Doris this is my favorite one I didn’t
even listen to my first Nicki Minaj song
until I read almost 20,000 comments
about her from her community
I like understanding the world through
other people’s in comments and feedback
on that thing
I don’t watch Breaking Bad I just know
how you collectively feel about it right
I don’t know I don’t watch anything
actually I just bless you I just
I just uh I just know what the
collective conscious of the end user is
and that’s how I think about it right
and so we were living such an we’re just
so fortunate it’s just so crazy to me I
wish you know what I really wish I wish
you a great great grandparent could come
out of the ground and punch you in the
face I’ll tell you why I want your great
great grandparents to come out of the
ground we are complaining about the
dumbest on earth people like we are
so blessed there’s so much abundance
there so like if you’re in this room and
listen I’m very aware of what’s going on
in society and like I’m very happy about
all the great things that are happening
around racism and sexism to build up to
the consciousness but like taking a
macro seven point seven billion people
in the world point of view on this
taking it from somebody who sits on
boards where you know millions of people
in Africa don’t have clean water like
literally the on your table
right there people walk for miles for
well I mean it’s like take real
perspective if you’re in this room and
you complain about anything you should
probably get punched in the face and
you’re completely like like seriously
like seriously like good news let me
save everybody a lot of time everybody’s
got problems so they don’t have time for
yours like like that’s just true life
like it doesn’t feel nice like when I
put out content of like nobody gives a
I get a million emails that I have
to like rep respond to them like yes
people I know your mom cares but what I
mean in the macro is the second you
realize that people don’t it allows you
to take on accountability and I guess
that’s really where I want to go with
this which is you the reason I want your
great-great-grandparents to get out of
the ground and punch you in the face is
first we have the Internet I know it’s
kind of like macro but like the fact
that you can even build your personal
brand or whatever you’re trying to do
while you’re still paying your bills or
your loans because you can do it at
night is something that our grandparents
didn’t have the option to do like if you
had hopes and dreams in 1964 but you
still had to put bread on the table
guess what when you got home at 6:30
you couldn’t build something on a thing
called the Internet you were just stuck
so like to not quantify that bliss
already upsets me so like the reason
events like this get me fired up is like
people are complaining about not having
a thousand subscribers or my favorite
when they blame the audience itself my
favorite people here are the ones like
people don’t get me yet I’m too over the
top for them I’m too futuristic people
don’t understand me yet they understand
you they think you suck like like I love
that like Gary I’m coming from a
totally different angle no you’re not
angel you actually just suck people want
to pee are themselves to not address
their insecurities to me the market is
right if you if you’re not winning right
now it means you’re losing it means the
market doesn’t like what you’re putting
out now you have a question to ask
yourself are you gonna do something that
you think the markets gonna like cuz you
want that short term but it’s not your
authentic self or are you gonna stay the
course of what you do and see how it
plays out for me the second one’s
clearly amazing here’s why my big
problem right now with this space is
that everybody’s trying to make a
million dollars a year I’m trying to get
people to understand that if you’re
making fifty three thousand a year or
ninety two or whatever it may be doing
something you hate wouldn’t it be
awesome if you can make that same exact
number just making videos about Star
Trek or supreme clothes or like
making yogurt right like to me what has
really bothered me about this space is I
don’t think people realize the long tail
of this space is the special thing of
this whole game that to me the person
here who’s making 114 thousand a year
doesn’t like it super passionate about
streetwear and she or he is trying to
make their content online I’m always
trying to convince them like yo you’re
making 114 can you look at what you’re
spending can you live a little more
humbly so actually you only need 82
because if you only need 82 you can get
faster to getting happy and once you get
on the game to making 82 in ads and
brand deals you’ll get to 114 in a
second because now you’re gonna
full-time energy I’ll open it up what
a very big problem that we’re creating
infrastructure costs around ourselves
there’s a lot of people here who are
like hiring post-production people and a
PR person and building out a
team and they’ve got no money coming in
to look the part
people trying to front in front of
people they don’t even like yeah mmm is
right people trying to front you’re
trying to prove something to somebody
that you don’t even respect they’re like
and so look what has worked for me and
what I want to push you is one thing
have one religion the audience the
audience will put you on because when
you actually have an audience
another thing happens there’s a lot of
people here who are at the mercy of the
platform because they actually haven’t
built a relationship with the audience
there’s a reason and I’m a historian
because I’m old of watching people that
weren’t able to go from MySpace to
Twitter weren’t able to go from Twitter
to Facebook or to Instagram or to
snapchat or to musically or to the next
thing they die when the platform kills
them algorithmically or they die when
the platform itself dies because they
didn’t build an audience they didn’t
build a brand they built sales they just
had them they were good they were early
they were at first they were funny they
look pretty there was a million reasons
why they got it but it wasn’t an actual
relationship so when we all go to VR or
AR or when two girls in Tennessee make
the next vine or snapchat or Instagram
that we all have to pay attention to in
24 months the audience doesn’t come
along because there’s no relationship
because it’s subscribers and it’s
laziness of not unsubscribing you don’t
have an actual audience and this is why
I just don’t understand how people it
was one thing when it was Friendster and
MySpace and Twitter in 2006 because we
hadn’t lived through it yet and a lot of
people made mistakes and I understood it
because they didn’t have a map to look
at but now we’re here like you saw what
happened to Tila Tequila and Dane Cook
and not that anything by the way I have
no idea what’s happening with either
them what I know is what I know it
meaning good or bad I really don’t know
but what I
know is they were like if your 4243 like
me how many people here lived on played
on myspace raise your hand good
they were dominating and so for
me this goes down to purity that I don’t
think the industry people are doing
people spend more time trying to
be part of engagement groups on
Instagram than actually replying to the
people that post on there like like
people by fans and by up and try to
spend all the time collaborating with
Casey when he’s not gonna do it with
like it’s just completely up
people are confused don’t be confused
because a couple things are definitely
gonna happen we’ve had 12 years of
economic growth shit’s gonna hit the fan
and you know who’s gonna win a very
small percentage that actually has an
audience and that might mean you can
make 47 thousand a year and because you
live at 47 thousand a year life like I’m
just like I would assume that a lot of
people here would do what they do for a
lot less money cuz it’s more fun than
working for somebody and so like don’t
get over leveraged just because like for
the people in here that are feeling some
success you don’t need a house with nine
rooms that you don’t use you know and so
like I’m just I think what you can see
is I’m trying to bring a lot more
practicality to this to this space cuz
we need it
but it starts and stops with the
audience like for all of you that know
somebody that knows me and the
narratives like yeah he’s not actually
is actually nice or it’s actually like
like it’s it’s it’s because it’s
important it’s the only asset the only
asset is the attention of the end
consumer cuz with that not even the
platform has leverage on you
I think everybody here for the most part
its next video or a piece of content
should be asking its audience whatever
size it is of what that person could be
doing for that audience that has always
worked for me the tweet that gets me
into a lot of trouble when I said what
can I do for you and I have to buy like
cheeseburgers and iPhones
which I love doing cuz it’s funny and
it’s funny content but it’s but it’s far
bigger than that the reason I do that is
I get yeah at this point thousands of
thousands of comments that give me
insights to what am I currently not
delivering that I used to deliver or
that I can’t see or that somebody else
is delivering and people want my version
of it this games about listening take it
from somebody who talks a lot and
interrupts all the time
it is my listening that has allowed me
the privilege of standing up here and
giving this keynote you know and and I
would highly recommend people start
deploying a lot more humility instead of
posturing because it will work and so
like this is tried and true it’s a
very special time I think I think I
wanted to create the framework of the
kind of three or four things that make
sense to me because I feel like in our
Q&A right now we can get very tactical
I’m gonna open us up in a minute like
this is when you’re like how do I post
on you know my Instagram to my LinkedIn
like this um I think Q&A is made to go
very selfish and very very practical I’m
happy to answer any of that but but the
framework of giving is actually giving a
about the end audience is something
that is just missing and is the glaring
hole in so many people’s game thank you
[Applause]
[Music]
you
