The 2 Things Every Entrepreneur Must Know – Gary Vaynerchuk | Motivational Talk
this internet thing is enormous
it’s much bigger than everybody in this
conference hall realizes including the
guy that’s delivering this speech right
now and the truth is it’s in a sweet
spot if you look at real estate if you
look at the printing press if you look
at the invention of television or when
people explore new territories countries
opportunities those moments are really
interesting because they all take very
different timelines and you’ve got
people who get a lot of upside in the
very beginning but there’s a lot of
casualties I mean like literally
discovering a new land literally landing
on a new land there’s people that have
to taste weird berries and some of those
died because they’re poisonous
and so like there’s risk in the
beginning I want to be e-commerce you
know it’s so funny right now is a lot of
you know because of Shopify and
Instagram and other things ecommerce
selling stuff especially for influencers
who are now getting into merchandise is
becoming like this thing and I was like
Oh ecommerce and I literally think to
myself my god I launched an e-commerce
wine business in 1996 when a lot of
these influencers weren’t even born yet
so I’ve been through the early stages of
the opportunity of the internet but this
moment late 2018 what excites me
especially in the context of me having
to give a speech is regardless of where
you are in your career how much money
you make how much ambition you have how
old you are what you do do you work for
somebody do you not are you in school
like what no matter what the
circumstance is for everybody in this
event the one thing that we are all
completely bound by are two things that
continue to run through my head number
one attention right the one thing that
everybody here has to amass is the other
person’s attention regardless of your
ambition here whether it’s to build a
business to run for political office to
raise money for a non-profit the one
thing that is guaranteed how many people
here in b2b businesses
just raise them high right and b2c and
how many people by show of hands here
work for a company raise your hands
great so like regardless of those three
very very different hand raises
attention is the one thing that we’re
all bound by because we all need it to
achieve whatever we want the other thing
we’re all completely tied to regardless
of our circumstances our timing we’re
all here right now here and let me tell
you about here and right now for all the
things that people are cynical about and
on for the internet the PETA
the fact that people think social media
leads to all these negativities bullying
and other all these things regardless of
how you look at it the flipside is
remarkably true the opportunity to do
what you want to do and be happy is far
greater in an Internet world where the
Internet is the middleman not an actual
human being or a company we are living
through a time where literally this is
the game and to me that is remarkable
because it’s completely democratized our
opportunity the biggest reason most
people in this auditorium tonight are
not winning to where they want to be is
far more on themselves than on the
outside forces
the reason I’m remarkably happy as a
human being is because my favorite word
and the framework of my life and how I
navigate it
is accountability I am stunned by the
fact that most people haven’t wrapped
their head around the fact that
accountability is what actually leads to
happiness
I’m also stunned that people still think
money is a parallel to happiness you
know if I could achieve anything tonight
it would be putting people in a place of
understanding that the far majority of
this room would be much happier making a
hundred thousand dollars a year than
making a million dollars a year
it doesn’t make sense when you’re not in
either place but it’s remarkable to
watch the world navigate and as we start
getting into far more interesting
territories as humans around mental
health and other things of that nature I
think we are on the early stages of
having far more mature conversations
about what the are we doing on this
planet and what actually puts us in a
good place and I really genuinely
believe that this is a remarkable time I
mean I think for me as you can imagine
when I stand up here there really is
only one ROI for me
that actually there’s two one I want to
put things on film that are historically
correct the reason I talk about
everybody here buying Facebook ads and
Instagram ads and creating content at
scale and doing podcasts and influencer
marketing and all that detailed stuff
the the reason I put it out selfishly
is because it’s all going to be looked
upon five to ten years from now as an
underpriced execution during this era
right Amazon a company I’m completely
fascinated by was the biggest spender on
Google in the first five to seven years
of that platform they used those ads
that were under price to it become one
of the biggest companies in the world I
am able to have 3500 people come to a
conference in Australia on the other
side of the world on the back of
executing on YouTube and Facebook and
Instagram properly it’s not super
complicated the concepts not complicated
I often refer to the concept similar to
being in good shape like being in good
shape is super basic eat well and
exercise dickface right the problem
isn’t the thesis the strategy is not the
problem the problem is cupcakes are
delicious right so to me it’s no
different than what I think about
everybody should be doing here for their
business or the way they should be
marketing I can sit here and I’ve pound
it if you can how many people here
consume my content on the internet raise
your hands
I’ve pounded the faeces down your throat
over the last two years at scale in
video form in picture form and
written form and audio form like I’m
trying to like like you know three I’m
trying to create new ways to be in forms
to say the same which is
which is got a little close there buddy
which is a which is very simply this is
what holds the attention of our society
and I’m sure there’s people sitting in
this audience that say their customers
aren’t on it or their age group isn’t on
it but the data is very clear that
between Facebook and LinkedIn and
YouTube you are going to be able to
reach and by the way one of the
remarkable things of coming to this
amazing country is that my thesis on
what’s happening is actually even a
better deal in Australia than it is in
the u.s. because in the US some
companies are starting to figure it out
which makes the prices go up the prices
are remarkably underpriced I mean
literally I don’t care if you’re a
lawyer a financial advisor a real estate
executive a fitness influencer you sell
jump ropes candy I don’t give a if
you are not running ads on Facebook and
Instagram at scale you’re making a huge
mistake and please understand that I
know many of you have run ads and they
didn’t work and it’s because the ads the
videos and the pictures were your
problem or the way that you segmented
the media there is no debate that the
media itself is underpriced but you have
to know how to use it and so for me it’s
just a remarkable time like obviously if
you follow me on Instagram a place where
I only have one minute to make a video
I’ve been much more into mindset and
strategy on that platform and that’s
another place that I spend a lot of time
on in a world where I know the far
majority of this room knows where I
stand or what to do on social media to
drive their business or their ambition
it’s remarkable that so many of you
don’t do it after stealing every day for
years I came to realize it’s not about
the education it’s about where they are
here that is clearly dictating why
they’re not doing it that started
getting me into places around judgment
and insecurities the ways people were
raised just a million different
variables and and I stand here today
excited because I also believe for all
the negativity obviously as the world
has become highly political with all the
way that people manifest a thing that I
believe in the most misery loves company
so watching people actually I mean guys
it is remarkable for me to watch people
actually spend their time to go on
somebody else’s profile and say
something shitty about them like how
many people here have had somebody
comment shitty about them on a post and
social raise your hand
cool I just want to really put this seed
in your mind as somebody who gets
thousands of shitty comments about him
on a daily basis if somebody actually
has the time to consume your content and
then leave something shitty about you
with their time think about how
up their life actually is
I have never to this day felt bad for me
when somebody leaves a shitty comment I
literally look at it and I feel bad for
them because I never in a million years
because of all the happiness that I have
inside of me would waste two seconds
saying something bad about somebody for
no reason and more importantly and
probably the thing that I need to spend
a lot more time on is the word that
drives my life is actually context not
content
I talked so much about content the
reason I am successful at what I do and
my companies are successful and the
companies I advise are successful and
the people that follow are successful is
because they’re great at context not
just content clearly if you don’t have
context on the other person if you’re
not deploying empathy for the other
person if you’re not worried about them
then you have no shot it’s really no
different than giving a speech the
reason I’m a dominant public speaker and
one of the best at what I do is because
I’m far more worried in the next 32
minutes plus about delivering you value
and giving stuff for you not what I can
get out of it for me you know some
speakers get confused and they want your
money I don’t want your money I
want you to win and then send me an
email that you won understand
because I don’t need your money
cuz I know how to make money selling
I find at garage sales that’s a
whole nother Akeno for another day I’m
so fun I’m about to lose my mind you’re
about to lose me into a very deep seed
of garage saleing and flipping on ebay
so I’ll miss all of you this might be my
last speech
you
you
