“I WORK 15 HOURS A DAY” – Gary Vaynerchuk | Motivational Rant
please understand something that I’m
fascinated by and I’m hoping one person
hears me and it’s the time they needed
to hear it consuming my content coming
to conferences like this reading more
books debating about the way the world
should be being a perfectionist debating
complaining dwelling all of it
excuses for not doing if you ask me what
I really want I want this to be the last
conference you ever go to I’m being dead
serious
I I want you to understand that it is
very likely that if you’re sitting here
you are trying to find ways not to do
that’s not everybody might not it would
be most but even if one person here uses
reading eighty seven mindset and
motivation books and listening the forty
four podcasts and thirteen
blogs and coming to nine
things like this a year if even one
person here is doing that and by the way
there’s a lot more than one person here
doing that it’s yeah laughing because
you know it’s true cuz you know
it’s true right how many more
books do these people need to
read it comes down to doing you can
figure out how to market your business
to accomplish all your goals in
life whether that’s to build a pool in
your backyard or to buy the Jets
whatever it is in between if you’re
actually willing to put in the work you
know what I do I work 15 hours a
day I write my captions on my
Instagram I reply your DMS I
answer comments I read my email it’s
work you want the secret it’s
called work
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it’s called work and by the way do not
get confused here
you have to work to match the ambition
coming out of your mouth this is not
about working 15 hours there you got
family you got other interest you do you
but don’t be a hypocrite
don’t be full of don’t tell me
you’re buying a private jet when
you’re watching four hours of YouTube
videos a day cuz it’s work you have to
figure out what you’re trying to achieve
and what you want and then you need to
put in the work that maps to that
ambition and I know somebody’s sitting
here and be like yeah Gary you talk
about hard work but I work smart I work
smart too and hard now what dick this is
not a debate the most controllable thing
listen we’re all we’re all built
differently right we’ve all got
different skills different charisma
levels different Beauty different smarts
we’ve all got different but the
most controllable thing in this room the
most controllable thing is putting in
the work we especially the people in
this conference including myself look we
are so fortunate we are so entitled
there’s so much abundance in the system
when I see other people try to drag
people down and razz on them for their
success it makes me laugh because they
don’t realize how much abundance is in
the system there’s nobody not your most
direct competitor I don’t give a if
you have a flower shop on this side of
the street and literally on the other
side of the street there’s a flower shop
nobody’s taking any money out of your
pocket you’re taking money out of your
pocket it’s true
so this is a mindset game for me right
are you on offense and realize all this
rant that I just did for four minutes
and if you do cool , let’s move on
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let me tell you why I’m saying it it’s
cuz I’m bitter when he was talking up
here and said first of all who wrote my
bio that was like my mom that was long
as I was getting
pissed I was like I was like this guy’s
a dick like um anyway when I was
listening to that bio when he was saying
and he built his dad’s business from a
four to sixty million dollar business I
was sitting back there and I’m like
loser and here’s why I said it I figured
out Google AdWords the day it came out I
understood that search engines were
gonna be big because the internet was
crazy and yahood already become big it
was real I understood that we would all
use search engines for a long time
showing up first for very few pennies
was a good idea I started running them
day one it worked you typed in wine Wine
Library showed up first you clicked it
you weren’t used to it yet they didn’t
even blew it out back then you weren’t
even sure you were hitting ads it was
gangster every sixth person
bought something I was paying 30 cents
for new customers and it’s
sitting in my face
and my business is going from 3 to 7 to
15 to 29 in my face and what did
I do
I was still doing direct mail I was
still doing TV I was still doing
billboards which was fine because it
wasn’t as overpriced as it is today but
I hit oil and I wasn’t pumping
hard enough when he said for 260 my
brain goes should have been 250 if all
the profits I was making that I was
spending on other things I put back into
Google it would have been 250 my friends
it’s not too late for Facebook
advertising and Instagram influencers
it’s not is it as good as it was thirty
six months ago it is not is it a hell of
a lot better than it’s going to be
thirty-six months it is and it is that
scale there’s nothing you do it I love
that somebody’s sitting here and saying
yeah but it doesn’t work for my industry
it is for your industry the
whole country is on it
oh but Gary young kids aren’t on it fine
I understand but when I run ads for 18
to 24 year-olds on Facebook we sell the
living out of it
are they on it as much no are they
amortized out to Instagram yes this
Facebook own Instagram yes should you do
influencer marketing on Instagram
yes because people don’t know how to
price themselves if you find people at a
hundred thousand followers and you ask
them to post a picture of your thing or
tell them about your thing on DM a lot
of times they overpriced a lot of times
they underpriced you’re gonna kiss some
frogs but there’s a fuckload of princes
right now I’m telling you guys I’m
telling you right now take the audacity
the lack of our education the laziness
out of your system and become a
practitioner in facebook advertising and
Instagram influencer marketing and it
will disproportionately help your
business don’t know what to say and do
figure it out that’s your job you want
the fruits and the benefits of winning
you got to put in the work you got to
lose some money you got to win some
money you got to read some you got
to try some but here’s the thing
you’ll have to spend a lot to learn you
can run a hundred dollars worth of ads
and look at what it teaches you but know
this the world is broken up into two
places when it comes to this sellers and
marketers most people are sellers so
they’re gonna spend a thousand dollars
and they’re gonna expect some sort of
transaction to come from it in the short
term and they’re gonna deem it in not a
success the key is to understand how to
build a brand on these platforms so that
the business comes to you or there’s a
halo effect a waterfall from the
marketing my personal belief over the
last two decades is to bring the most
value I always tell people don’t listen
to what I’m saying watch what I do I
pump out ungodly amounts of content for
free every day
I engage with my community every day I’m
not doing this for my health or kicks
and giggles I’m doing it because I want
to win a Super Bowl do you
understand
I believe that the people that give the
most value do you know how weird it was
when I started Wine Library TV in 2006 I
did a YouTube show for the users that
don’t know I really kind of broke out in
the mid-2000s because a YouTube I
started the YouTube show and I would sit
in front of a camera drink 4 bottles of
wine for 20 minutes and hundreds of
thousands of people watched it it was
great any way I would sell these wines
in my wine store and I would sit there
and I would pan them I would drink it
and say it was light and off balanced
and a piece of and you shouldn’t
drink it wines that I was selling from
vendors who were my partner’s the reason
I did that was the people in here that
realized the actual game which is in a
world of the internet where there’s an
abundance of free information the people
that bring the most value to the
audience win the people who can give
away the best information for free
Quinns for you to give away your secrets
for free you’re gonna learn two things
number one there is abundance but you’re
gonna learn something else when you give
away your best advice for free 99% of
people aren’t gonna do anything about it
I am gonna sit here and I’m sitting here
for 30 40 minutes pounding for people to
go home and do five hours of homework
and ten days of testing to fundamentally
unlock real growth in our business and
ninety-eight percent of youth up phases
aren’t going to do it that’s life and
there’s nothing I can do about it but it
doesn’t make it any less true
you
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you
