“FOCUS on Where You WANT to GO!”- Tony Robbins (@TonyRobbins) – #Entspresso
good morning believe nation its Evan my one word is believe and I believe that you have something special that when you unleash it it will be able to change the world so to help you on your journey today’s message is master one thing over to you Tony Robbins most people who start business very often will start 2 & 3 for more her and the reason they do it is does the first one isn’t succeeding or they no longer an agent exactly right and so what happens that person is they’re never going to be successful in most case unless they get lucky you get more people bounce across something that’s easier to do but most people are always looking for that next level what my view is is it’s great to test all these things but you got to find what is your flagship but what is it that you’re gonna commit your soul to because if you don’t do that the inevitable channels are going to come up and you’re gonna then move on to something on your personal level and so the other thing I look at is business is about constantly exploding such massive value doing more for others anybody else but it’s also simultaneously about your own psychology it’s your ability to go through thresholds of control it’s like I can remember when I didn’t have $50,000 to keep the doors open on my company I had 12 employees and 11 wanted to quit cuz they hated the person running the show and $50,000 to be like 500 million to me today and I figured out how to get through that threshold and once I did like all the problems are related that were handled I know you’ve done this as well and then I you know I have a five million dollar lawsuit was totally unfair unjust and I finally had a just amount of time entertaining I had to bite the bullet do it five million was more than I’ve ever met let me have a partner who took the company losing a million dollars a day and turn into 1.
5 billion and positive EBIT uh I’m not mentioning names my and he wanted me to join him in business with some other partners not doing the multi-level side did the business put in 10 million bucks we all put in ten millions forty million a day but I signed joint in several which I didn’t understand in those days what that meant and two of my partners were supposedly billionaires and they went broke we bought some more companies I end up with a hundred and twenty million dollars in debt that I was on the hook or no one else had any money and I’m giving up to do a seminar want to throw up there’s a new threshold of control so you know when you ski or snowboard and you think you’re maybe you’re just new at it and you think you’re going down a blue or green it turns out to be a double block yeah and so you have two choices one is you start to go down and you freak out you’re gonna die you slam on the ground try to hang on for dear life or the other as baby you focus on where you want to go and gabi the weight curve you find a way to cut and once you do it a couple of times you know you have no more fear of that element not my biggest one out of that that led me to a billion I have 31 companies now to give you an idea seven different industries its diverse like you know stem cells to personal reality with the exclusive to the NBA now virtually out to get an example and we do I got 1,200 ploys we’re on three continents and we got five billion dollars in sales but I did that my first state on one freakin yeah exactly so masterful at it so one of the messages that I’ve repeated over and over and over again in this channel because it’s so important is the number one rule about making money which is if you want to make money have to provide value so number one rule about making money the more value you can provide somebody a client was facing a problem of frustration the more money you’re gonna be able to make the more money you’re gonna be able to charge if you want to make money quickly provide value quickly that’s how it works the challenge is being able to provide the value because when you first start off in business you don’t know enough to provide amazing value you can provide some value you can help people out but you can’t provide enough value to charge a premium price yet and that comes through mastery that comes from understanding the thing that you want to be amazing that that you want to be world-class at that you want to be the Tony Robbins of add what is that thing and go all-in and focus on it and get better and get better and get better and get better you can get better quickly if you focus on practice on it you can outpace your competition really quickly like I did at my agency because I was making multiple videos a day where they were making one video a month or one video a week and having a really hard time with that like you can get better really quickly with dedicated focused effort on it but most people don’t do that too many entrepreneurs are super scattered and it’s extra hard because maybe you have a full-time job you haven’t quit yet you got family of other commitments plus you have a hundred ideas in your head and so you’re starting this and doing this and starting that and doing this and then if I look at your productivity of actually moving forward on that thing that you have the ability to be Tony Robbins level at how much time are you really spending on that one thing would be like a start and a stop and a start and a stop and maybe on Monday and then pull back and they may begin on Friday and then pull back and you never put in enough actual work on that thing to become the Tony Robbins to become world class at that thing and that’s where you’re gonna provide lots of value and that’s where you gonna make lots of money that’s what you need to really get really good at otherwise you’re gonna constantly play in this average zone if you look at this channel you look at the top ten series that you guys love and it’s what you know we’re known for there’s lots of people who are trying to copy that this lots of people trying to make their own top tens it’s great we do one five days a week right like we’re working on a new top ten five days a week we’ve been doing it for I don’t know how long I don’t know any top tens we have there’s a lot if you want to come into this market right if you want to now compete a lot of people did was they make like one a month to a month and they’re trying to make it and they’re trying to do better but it’s like the start and stop and start and stop you’re never gonna win by making that level of quantity because the quantity leads to the quality the more you do the better it’s gonna get and the more you’ll find your own flavor and style you’ll you’ll find a way to make your own top ten that’s different than mine on its own path right like you can’t just be a carbon copy of somebody else you can start by copying but then you need to find your own twists and maneuvers and make it better but it’s not gonna happen doing it once or twice a month when people in your industry are doing it every day right you need to get better you need to get mastery and so one of the hardest things for a lot of entrepreneurs to do is to focus because it’s so exciting and that’s so fun to work on lots of different ideas right if you’re an ideas person right it’s just oh this is great and this is great know this and McDonald’s could really use this and staples could use this and like I can walk into any business and think of ways that they could make things better and that’s exciting and it’s a great brain exercise but you don’t want get great at anything until you start executing you start doing and so being able to take those ideas and then focus to say of all these things like this is what I want to get really great at this is a skill that I want to learn to be one of the best in the world that sort can provide any same value to my customers to my market outpace my competition make a ton of money in the process have a huge impact on the world this is what I want to do it’s the people who are masters at their skill set who end up making the big impact making the big dollars making the big changes and the people who are average or just above average constantly live a small life and so you have to make a choice what do you want to do do you want to start and stop and start and stop and never get good at anything and bounce them one idea to the other and even if you have one great idea to never really fully commit to it and and then you you know ten years blow by and nothing major has happened because you’ve never actually committed serious time to doing it or you want to say no this is important my time is important this project is important the impact that this is gonna have is important the result that is going to create for myself for my family for my community for the people around me is important and I’m going to dedicate myself to becoming a master at it stop trying to be okay at a thousand things and master the one thing that you could be Tony Robbins level act do that you start having tremendous success so the question today today is what do you want to master what is the big thing that you want to master it’s your big goal you want to be one of the best in the world at this thing what is it I’m curious leave it down in the comments below I want to see your answers I also want to give a quick shout out to Tim Hogan from joven farms Tim thank you so much for picking up a cup in my book your one word it really means a lot to remain and I hope you enjoyed the read so thank you guys again for watching I believe in you I hope we continue to believe in yourself and whatever your one word is much love and I’ll see you guys again tomorrow morning for another shot of vinspresso more Express Oh give me go came to the the mindset when I was in film school marked that I did not want to be a one-and-done I not want to be a flash in the pan I wanted to be here for the long haul I wouldn’t incur a South the great affair career saw what I’m doing is doing press was one of his last times Ron his journals asked him you wanted a greatest master filmmakers of all time what else you still have to learn and Kurosawa said I still have a universe to learn so I was in film school you know and that blew my mind the baddest motherfucker ever right he’s 85 eighth grade at four he says he saucy saucy University learn as far as storytelling yeah that really hit me like you know you you really got a like the Jazz term you got you got to stay in the woodshed you got a shit you know and constantly be honest perfecting your crap and never get to the point that you you trick yourself of thinking that you know it all yeah it’s a life long journey you know what distorts to tell stories how to craft them just be a good storytelling and you do that by having a body of work so it’s always been on the body of work yeah [Applause] I did the same thing I locked myself in my room like all those college that was it I just worked my ass off in my room and cancer right Kent’s recording and I wasn’t great going into college but all that time I got out I’m trying to like learn a little bit of the cracks by the time I got out of college I wear this look on outliers by Malcolm Gladwell nobody’s read this book exam it is very right and Malcolm Gladwell fix this place says it’s not about what the blanket is not about the talent dish of water with it’s about the hours that she’s put into that summer and he says that a rat if you want to be a master whatever it is that you love to do if you want to develop that craft is its potential what you have to do is work you have to work a lot you have to put a power as he says that if you put in around 10,000 hours into that one thing then eventually you will master that craft I don’t know how close I am to 10,000 hours but every single time we step on stage we get one step closer
